Despite most of today’s offices are equipped with advanced
document processing equipment, digital copier/printer and even
colour printing equipment, many of them are still outsourcing to
digital print shops part of those ‘print-on-demand?assignments
that can be worked out by facilities inside their offices. The
reasons are as follows:
 (1) Digi tal pr int shops adopt high-end, high-speed and
high-capacity production printing facilities, with much lower
unit operating cost than those digital printing equipment used
in office environment. Judging from economic point of view,
outsourcing will even be cheaper than self-production.
(2) The print quality and productivity of production equipment
are higher than those of office equipment. In addition, production
equipments are fully-equipped with binding and finishing accessories
that can provide full-range of document reproduction services,
allowing printing on various kinds of materials and thick substrates
(including special fancy paper), and completion of complicated
and heavy-duty assignments within relatively short time.
(3) The human resource capability of normal office cannot
cope with those of print shop. Staff of digital print shops possess
expertise in digital printing field and are more experienced and
professional in handling overall “print-on-demand?assignments.
They are also capable ofperforming routine duties in flexible
(including non-office) hours, and delivering finished products
swiftly to different designated places.
Digital print
shops (also
named:fast
printshops)
established in
centraltown
of Beijing
mainly serve
the commercial
customer sinnearby office
districts around
their shops. Owing to the short distance between print shops and
their target customers, and most shops now provide customers
order pick-up and job delivery service, quite often these fast
print shops are located inside large office buildings of business
districts instead of along the front sides of avenues.
Besides fast printing services, some print shops also offer
diversi f ied image processing and anci l lary services, which
include professional photography, digi tal photo pr int ing,
lamination, framing of pictures, scanning, mounting, jumbo-sized
colour plotting as well as various kinds of design and production
related services.
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