‘Print-on-Demand (POD)?is the concept of printing according to actual demand in quantity and content, and it normally covers limited print quantity and extract of lengthy content. The special feature of zero overhead cos t for plates and films of digital printing has allowed it to win short-run printing jobs without minimum charges and attain relative cost economics to fulfill small quantity production. Nowadays, digital printing is the major production means for POD, with optimal print quantity ranging from one piece to several dozens.
In the field of off ice document reproduction, the POD concept has been prevailing in the market for many years. In fact, when copiers were introduced into market during 1950s and became popular in offices, the daily copying and printing tasks in offices are commonly typical POD applications. Today, small quantity printing and copying are still common routine tasks in offices.
However, when office staff encounters large quantity, time and quality demanding
document reproduction tasks that are non-economical for production by office equipment, they would prefer outsourcing to external printing housesor professional document production centres.
Cur rently, POD concept has gradual ly extended to various printing applications including short-run jobs ,commercial bills / debit
notes, personalized marketing mailers, display
and exhibition materials ,
outdoor ad billboards ,
wal l pictures ( lef t photo) , carpets, decoration of
display windows, engineering drawings, digital colour proof
for traditional offset printing（left bottom photo), specialty and anti-counterfeit printing, small quantity art imitation (mid bottom
photo) , personal ized name cards ( top photo) , smal l -scale
customized publishing, books and publishing-on-demand as well
as numerous diversified purposes. POD substantially reduces
production turnaround time and makes instant delivery of very
limited quantity of printed materials become possible.
Right bottom photo: Channel Graphics and Beijing L&J Printing Co.
cooperated and adopted Fuji Xerox iGen3 digital press and variable
data printing software to print the covers (4 pages) each with personal
data of over 17,000 subscribers for Issue no. 64 of ‘Channel Graphics
Monthly? marking the maiden launch of massive printing and distribution
of personalized publications and personalized paper ad in China.
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